One page, designed and built by one person

A landing page converts on the order of its arguments, not on its gradients. The work starts by deciding what the page has to prove, in what sequence, and what the reader needs to believe before the button makes sense.

That is why the design begins as a section outline rather than a hero shot. If the sequence is wrong, no amount of visual polish rescues it, and polish is the expensive part to redo.

Next.js when the page is part of a product site or has to be fast under paid traffic. Webflow when your marketing team will keep editing it. Framer when the motion is the argument and the page will be replaced after the campaign.

The platform is chosen around who touches the page after launch, which is a question about your team rather than a technical preference of mine.

The page ships with events on the things worth counting — the primary button, the secondary path, the form completion — wired into whichever analytics tool you already use.

Without that, the only available verdict after launch is whether people liked the look of it, which is the one thing that does not matter.